About the Role
The Content Marketing Manager is responsible for creating compelling content about compliance and cybersecurity to help the marketing team meet lead generation, thought leadership, and brand-building objectives.
The Content Marketing Manager will create short- and long-form written content, including blogs, white papers, templates and guides, and email newsletters. They will collaborate with the team on social media management, drafting content and facilitating visuals and videos for LinkedIn.
This role is also responsible for working closely with our subject matter experts to submit speaking abstracts, create presentations, facilitate webinars, and develop other thought leadership content.
We are looking for a candidate who has experience writing content for a B2B audience and familiarity with best practices for writing for SEO. The ideal candidate has experience in communications and/or public relations and can help A-LIGN capture media attention on corporate initiatives and relevant compliance topics.
Reports to: Director of Content Marketing
Pay Classification: Full-Time, Exempt
Responsibilities
- Create and edit compelling content including blog posts, white papers, emails, and social media copy that educates, informs, and persuades readers
- Consult with subject matter experts and internal thought leaders to create detailed, accurate content for cybersecurity and compliance professionals
- Oversee speaking opportunities initiative by tracking opportunities and deadlines, consulting with thought leaders, partners, and customers to develop engaging angles, drafting abstracts and proposals, and supporting presentation content and logistics
- Assist with webinar series from content brainstorms and speaker identification to presentation development and speaker run-throughs and recordings
- Utilize SEO best practices to write website copy that helps A-LIGN rank for high-volume keywords
- Manage projects utilizing Asana to ensure that deadline are met and new content is communicated to key stakeholders
- Understand the complexities of the compliance and cybersecurity industry and research our services to effectively communicate our messaging
- Maintain brand identity and messaging across all content formats and communication channels
Minimum Qualifications
EDUCATION
Bachelor’s degree in English, Journalism, Communications, Marketing, Business, or related field
EXPERIENCE
At least 4 years of experience in B2B content marketing or copywriting
PREFERRED EXPERIENCE
- Public relations/media relations experience for B2B companies
- Basic video editing
SKILLS
- Excellent written and verbal skills with a knack for explaining complex topics using simple terms
- Exceptional communication skills and works well on a team
- Detail-oriented, setting the highest bar for quality
- The ability to maintain a high level of activity, manage multiple competing priorities, and work effectively in a results-driven culture
- Experience writing for a variety of audiences across various knowledge levels of the sales funnel
BENEFITS
- Health, Vision, Dental Benefits
- 401 (K) Plan with Employer Matching
- Competitive Bonus Structure
- Employer Paid Life Insurance and Disability Insurance
- Generous Paid Time Off Plan
- Virtual Employment
- Home Office Reimbursement
- Vacation Bonus
- Paid Office Closure December 24-January 1
- Paid Holidays Schedule
- Certification Reimbursement
About A-LIGN
A-LIGN is a technology-enabled security and compliance partner trusted by more than 2,400 global organizations to confidently mitigate cybersecurity risks. We work with small businesses to global enterprises with services spanning across SOC, Penetration Testing, PCI DSS, HITRUST, ISO and privacy compliance. Our proprietary compliance management platform is transforming the compliance experience by enabling an anytime, anywhere approach to audits. For more information, visit
www.A-LIGN.com.
Come Work for A-LIGN!
Apply online today at A-LIGN Careers.
A-LIGN is an Equal Opportunity Employer! Minorities, women, disabled, and veterans encouraged to apply!